Exploring The Power of Retargeting

You’re Creating Tailored Experiences For Your Audience, Right?

In the world of marketing, where every click, scroll, and tap is a potential opportunity to connect with your audience. But let's face it, sometimes it feels like you're trying to hit a bullseye with a rubber band. With retargeting, hitting your target becomes so much easier. Retargeting tracks your website visitors and serves them the ads tailored specifically to their interests and browsing behavior to create a more engaging experience as they interact with your brand. So instead of shooting rubber bands all over the place hoping to hit your mark, let’s show you how your marketing can hit the mark with HubSpot retargeting. 

Hitting the target with retargeting. Before you start tailoring your marketing, let’s talk about the two retargeting options available:

Pixel-based retargeting 

This is the covert ops of marketing. By using a small piece of code (a pixel) to track website visitors’ engagement, ads can be served to them as they browse the web, reminding them of their previous interaction with your brand and encouraging them to come back and complete their purchase.

List-based retargeting 

This is the VIP guest list. Through email addresses or other identifying information, you get to target specific individuals with the content that will improve their brand engagement. The audience for these ads can range from existing customers to leads from a particular campaign. Each method of rebranding enhances the journey, creating more engaging and effective ad experiences for your audience.

The often undervalued benefits of retargeting: Retargeting doesn’t always get the attention it deserves. But when used effectively, it can benefit your brand engagement on numerous fronts. 

Benefit 1: Increased Conversion Rates

Create more personalized marketing journeys that build on existing interactions, serving tailored ads to people who have already shown an interest in your brand. 

Benefit 2: A Personalized Introduction

Offer audiences a tailored look into what the company offers according to established audience interests, serving ads related to specific products or services.

Benefit 3: Improved Brand Awareness

Piggyback on your audience’s interests and activities, building connections where none were before and staying top-of-mind throughout their digital journey. 

Benefit 4: Effective Marketing for Existing Clients

Retargeting isn't just for new leads. Existing and previous customers can benefit from broader exposure to your brand, guided by previous purchases or interactions.  

Benefit 5: Understanding Your Market

The benefits aren’t just for your clients and leads. The data behind retargeting gives you a more comprehensive view of the people who engage with your brand. 

By tracking your website visitors and their behavior, you can learn more about what interests them and tailor your marketing strategy accordingly. Retargeting also lets you test your messaging and gauge what resonates with your audience.

Automate your retargeting from HubSpot

Are you ready to create more personalized ad experiences for your audience? With HubSpot's retargeting integration, it's easier than ever to automate your retargeting efforts and track your results. So it's time to ask yourself, "Am I really hitting the target with my ads, or am I just shooting rubber bands into the wind?"